Recently invited to appear on Radio-Canada’s program Plus tôt, plus tard, Varda Etienne made a gesture that was both personal and inspiring by openly sharing a facet of her life that many professionals will recognize. From the very beginning of the interview, she mentioned being supported by a matchmaking agency in her search for love and working closely with her matchmaker, Ms. Sarah Baril, Chief Matchmaker and Head of Executive Portfolios at Amora, in order to be guided through this process in a structured and human way.
An accomplished career woman, host, speaker, and respected public figure, Varda Etienne leads an active, committed, and demanding life. As is the case for many professionals today, time is a precious and sometimes limited resource when it comes to seeking a lasting relationship.
Her testimony highlights a very current reality: turning to a specialized matchmaking agency is not an admission of difficulty, but rather a thoughtful choice aligned with a desire for quality, clarity, and efficiency. At Amora, we believe that every romantic journey deserves the same level of attention, rigor, and respect as any other important life project. Being supported by a specialized agency not only helps save time, but also provides an objective, caring, and professional perspective, while remaining true to one’s values and personal pace.
We commend the transparency, trust, and authenticity shown by Varda Etienne in sharing her experience, which helps normalize an approach that is still too often surrounded by misconceptions, despite responding to very real needs in today’s society.
Ultimately, this approach is far from marginal. Among our neighbors to the south in the United States, high end matchmaking services are already deeply embedded in the habits of many professionals and public figures. These highly personalized services represent a significant investment, often starting at 20,000 USD and increasing depending on the level of exclusivity, the depth of the mandate, and the expertise required.
In this context, choosing to be supported is nothing like an admission. It is increasingly a life strategy for those who wish to reconcile a demanding professional reality with a clear intention to build a lasting relationship.
